Use WPForms or Survey Monkey to build your feedback form. Most people jump at the chance to share their thoughts – both positive and negative – so why not try it? Start by sharing your users’ content on social media, and go on to compile some of the best to include in your next newsletter.īy directly asking for feedback, you can proactively encourage more engagement from your audience, but also gain some valuable audience insight. User-generated content is the images, videos, or any other kind of content produced by your users that has been shared online via social media. What better way to foster engagement than by sharing your own audience’s content? Top tip: Use time-sensitive wording, such as “last chance” or “for a limited time only” to grab the attention of your subscribers. You could even consider building a countdown pop-up into your newsletters to convey added urgency. Offers create a sense of urgency – an age-old tactic to encourage customers to make a purchase. Top tip: Make sure you include a bold call-to-action directing readers straight to your new product or range.Įmail newsletters are the perfect platform for using discounts and offers to drive customers to your online shop. Use your announcement to let them know the day it’s being launched, how they can buy it, and any exclusive discounts they might be eligible for. Launch a New Product or Rangeĭrum up interest in a new product by announcing it via your newsletter. Top tip: Consider making your referral promotion permanent and making it a feature in your email footer, like White Stuff do: 7. If their friend goes on to subscribe to the newsletter, they both get an exclusive discount. In your newsletter, ask your subscriber to forward the email to one of their contacts, recommending your business. Run a “Refer a Friend” PromotionĪ great way to both improve your reach and engagement is by asking your subscribers to refer a friend. Top tip: Don’t forget to use the word “video” in your email subject line – doing so will increase your open rate by 6%! 6. Or, if you’re using Gmail, insert a static image of your video with a “play” button over the top linking through to your YouTube clip. If you already post regularly to a YouTube channel, then embed them within your email body. It’s a well-known fact that visual content significantly improves engagement, with videos increasing open rates by 19% and click rates by 65%. If, for example, you sell purses, you can film “5 outfits that work with our brown tote bag this summer.” 5. Traditional how-to guides might not work for certain industries. Why? You’re positioning yourself as the person to resolve a potential stumbling block. Whether you record a video or write out a step-by-step guide on how to use one of your products, a how-to is a great way to foster engagement from your audience. Top tip: use a tool like Rafflepress or Woorise to automate the process for you, and don’t forget to integrate with your social platforms to increase your exposure. But in addition to keeping your audience engaged, they also provide extra referral traffic to your website and social media, which further increases your reach. Host a GiveawayĮveryone loves the chance to win a great prize, so giveaways are a surefire way to boost newsletter engagement. Top tip: While a quiz for the sake of it is fine, try to make sure it’s super-relevant to your audience. Tools such as Typeform (free and premium options) and Qzzr (from $24.99) will help you set up quizzes and integrate with your CRM to capture your subscribers’ data. Interactive content is the way forward, and there’s no better way to get your subscribers involved than with a quiz. Any more will only add to your subscribers’ workload. Top tip: try to keep to about 3 articles (and no more than 5). Not only is it a time-saving option, but it can be genuinely useful for subscribers. If you run a quality blog, or if you’re in an industry that lends itself to thought leadership, a round-up of the latest news is a great option for a newsletter. Let Your Audience Participate in a New Product
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |